It’s every marketer’s dream: to present a captive audience with the right offer at the right time for a minuscule investment that will increase engagement and conversions. And mobile proximity marketing is making it happen. Mobile marketing itself isn’t exactly new: apps and push notification have been widely available since 2009. SMS platforms and short […]
Brave New Marketing. It’s still an invisible network that connects them, but New York City is now more wired than ever. It’s wired with free, lightning quick Internet and Location Based Services now stand at the top of every marketer’s priority list. It has to, at least in the New York of today and its […]
A fine romance! With the rising glut of vacant store fronts and the seasonal enticement of consumer demand, pop-up stores offer a win-win for everyone. Store owners get much needed revenues from their spare inventory, retailers can leverage a cost-effective marketing opportunity, and shoppers have access to a time-sensitive and potentially niche product that is […]
Let’s be honest, as a retailer Q4 is likely to be your biggest revenue earner – period. Once Labor Day hits and summer has officially ended, consumers’ minds naturally turn to Thanksgiving (including Black Friday and Cyber Monday), Hanukah, Christmas, Kwanzaa and anything else that requires a gift purchase. Always on the lookout for the […]
Getting it right! As an employee, business owner, homemaker or any other occupation, getting through the working week means bypassing a host of distractions; whether you’re answering emails, attending meetings or dealing with contractors, you have to multi-task effectively to make sure everything gets done properly. So when it comes to your retail therapy, time […]
In Five easy steps. Yes, it’s true that hyperlocal advertising is the way forward and offers a cost-effective solution for today’s progressive marketers. However, as with any strategic campaign, it’s all about planning and not leaving it to chance. Whether you’re working on a shoestring budget or have a healthy cash flow, to dedicate valuable […]
Full marketing services for a mobile experience. Agogo Interactive, a full service mobile marketing agency, have just launched their mobile proposition to the SME community. As mobile continues to gain momentum as the preferred medium for today’s digital consumer, Agogo’s marketing service offering will allow this sector to compete effectively with their larger counterparts. With […]
